Intellectual Property Portfolio
Augme's® intellectual property portfolio supports and enhances our technology solutions. Augme® owns 7 patents and it has an additional 13 patents pending with the United States Patent & Trademark Office. Augme® owns 4 International patents pending.
Augme's® first family of patented inventions plays an integral role in technology platforms and services and enables targeting of content to end-users. The patents are foundational to the methods used in two primary types of Mobile Internet operations:
Device Detection and Mobile Content Rendering
Customized Content & Mobile Advertising Delivery
Augme's® "Method and System for Adding Function to a Webpage" family of patents teaches a two-code-module system that enables any networked content to be customized based on end-user criteria. The Augme® patents thus enable a single Web page (traditional Internet and mobile Web) to have an infinite number of tailored service responses that allow Web page visitors to receive content that is customized to the user's unique computing environment, connectivity, bandwidth level, geographic location, gender, age, or any other information about the Web page visitor (targeting criteria) such as behavioral marketing data. Augme's® two-code-module Web page customization process has widespread application in the fields of Targeted Advertising, E-Commerce, Mobile Marketing/Advertising and other customized content delivery operations.
Augme's® patented methods and systems use Web browsers that adhere to the standards for Hypertext Transfer Protocol (HTTP) and add function to a Web page through an easily distributed software code module. The method and system deliver responses to client (computer user) browser requests that are customized based upon visitor information and preferences. When a Web page is downloaded, the technology automatically executes a first code module embedded in the Web page. The first code module issues a first command to retrieve a second code module, via a network connection, from a server system. Next, a second code module is assembled based upon the visitor information. Finally, the assembled second code module, with a service response, is returned to the visitor's browser, where, upon execution, the response is rendered on the visitor's processor platform (computer or mobile device). The patent portfolio has been granted 3 continuation patents under this family and pursuing two addition patents including a “Method and System for adding Targeted Marketing to a Webpage”, now pending with the U.S.P.T.O.
Augme's® patents were expanded in 2011 with the filing of the now pending "Method and System for Generation of Anonymous Profiles from a Tri-Level Mapping of Mobile Network Marketing Econometrics" and solves critical mobile marketing consumer privacy issues by protecting users' identities and movements through a mobile network. The invention also allows for brand centric rich media and mobile marketing engagements to be tracked and presented in way that provides data in three layers of utility within the areas of retail, product and consumer engagement. The data interface, resulting from this technology, allows brands to manage mobile marketing technology in way that increases the knowledge base and strategic actionable information mapping anonymous consumer behavior and data.
U.S. Patent Number 7,958,081 was issued to the company in June 7, 2011 and is entitled, “Apparatuses , Methods and Systems for Information Querying and Serving on Mobile Devices Based on Ambient Conditions". Augme® expanded again and has been already granted a patent in continuation of the „081 patent and also added to its portfolio a patent granted in July of 2011 a patent entitled “Apparatuses, Methods and Systems for Information Querying and Serving on the Internet Based on Profiles.” The company filed this application, on Sept. 28, 2007 and the issuing claims detail the implementation of apparatuses, methods, and systems for information querying and serving on the mobile and consumer Internet based on profiles. Information and/or advertisement providers are enabled to leverage profile information to serve context, demographic, and behavior targeted information to users on the mobile Internet using this invention. “Apparatuses, methods and systems for information querying and serving in a virtual world based on profiles.” The Company filed this Application, on Sept. 28, 2007.
US Patent No. 8,069,168, was issued on November 09, 2011 and is entitled "Apparatuses, Methods and Systems for Information Querying and Serving in a Virtual World Based on Profiles ". Augme® has pursued an aggressive first-to-market strategy regarding this type of in-game virtual mobile marketing and content delivery, as exhibited in its successful program with THQ/Homefront and Ubisoft involving in-store campaigns for the popular Michael Jackson Experience, Assassin's Creed, and Rocksmith video games. This issuing patent further establishes Augme® as the owner of underlying technology that enables the implementation of mobile marketing solutions within virtual environments that are driven by Augme® Technologies’ flagship AD LIFE™ software-as-a-service (“SaaS”) platform.
US Patent No. 8,069,169, was issued on November 09, 2011 and is entitled "Apparatuses, Methods and Systems for Information Querying and Serving on the Internet Based on Profiles ". The Company filed this application on September 28, 2007, and the issuing claims detail the implementation of apparatuses, methods, and systems for information querying and serving on the mobile and consumer Internet based on profiles. Using this invention, information and/or advertisement providers are able to leverage profile information to deliver content to users of the mobile Internet based upon context, demographics, and behaviorally targeted parameters concerning the mobile Internet users. The invention will enhance the proprietary feature sets offered by the AD LIFE™ platform and the operations of recently-acquired Hipcricket which, according to the leading wireless research firm Frost and Sullivan, “has emerged as the preferred provider of high-impact mobile marketing solutions in the United States.”
The company owns U.S. and European patent applications entitled “Electronic marketing system and method” A system and method for improving the sample-to-purchase conversion rate for product samples sent to customers, the system and method utilizing an electronic or computerized format for receiving and/or sending requests and offerings to a customer relating to particular sample product offerings. Augme® is expanding this portfolio through an extensive “invent around” process that will expand these key claims within the Mobile Marketing industry.
BOOMBOX®
BOOMBOX® is an Internet video delivery platform that provides digital broadcasting capabilities to any venue, talent, business, campaign or event. Unlike other online video players, BOOMBOX® is specifically designed for marketers who want to sell, promote, extend, enhance, and most importantly, monetize their video content.
BOOMBOX® is powered by BOOMBOX® global infrastructure, which allows on-demand, live streaming, and pay-per-view options. Our patented content delivery solution allows videos to be rendered properly for viewing on any device. BOOMBOX™ is more than just a video delivery solution. Through our user-friendly portal, clients have the ability to create an entirely customized, full-page experience, complete with editorial context and full advertising capabilities. It includes a selection of IAB or custom sized banners and in-video watermarks, lower third ads, pre-roll, and mid-roll & post-roll. Other key features include built-in SEO, in-player social networking buttons and customizable widgets that can be syndicated across the web.