Intellectual Property Portfolio

Augme’s patent portfolio currently covers technology inventions from 1999 to 2033 and protects technology that enables the following:

1. Customized content delivery to any Internet enabled device;
2. Device, browser, software, and profile detection with content targeting;
3. Content targeting based on profiles and ambient conditions; and
4. Content targeting based on profiles within virtual environments.

We believe that establishing trust with our customers is fortified greatly by Augme’s intellectual property and the protection that it provides. Augme’s objectives within its intellectual property management include the commercialization of our inventions, on-going licensing through product sales, non-litigation licensing, litigation and the complete capitalization of our inventions.

With over 150 million unique visitors over an industry leading 200,000 campaigns completed through our patented technology platforms we continue to develop new and innovative technologies and inventions. We project to have over 100 new patent assets under Augme’s management by the end of our 2013 fiscal year.

We believe that growth in the mobile Internet market space may enhance our patent enforcement initiative because it has contributed to the creation of an emerging group of companies that have developed revenue streams that we believe are infringing on Augme’s patents. Augme’s inventions have solved device, infrastructure and customized content distribution problems facing Internet publishers in 1999. Now in 2012, well within the coverage of the patent protection, the identical problems are repeating in the mobile Internet and we believe that Augme’s inventions again present the solution for mobile Internet publishers and service providers. We believe that the growing number of market entries by highly capitalized companies and the highly sought after massive consumer audience emerging on the mobile Internet makes it likely that infringement of our patents is occurring. Companies that implement and monetize their solutions may have developed revenue streams subject to licensing and infringement damages by Augme.

Augme owns 14 patents, and it has an additional 80 patents pending with the United States Patent & Trademark Office (“USPTO”). Augme owns four international patents pending.